Tire shine started back in the 70s when Armor All started becoming popular. People began to juice their sidewalls. I remember my father would use an SOS pad on his whitewall tires. So I used it on the white lettering that was popular back then
the optimum is unreal. Make sure you clean well first with shine supply wise guy. Then clean again. The optimum will last months and months. Its impossible to remove as far as I can tell from my efforts.